MidFirst Credit Union - Online Brand Rating: F15 as of 2-27-08: Brand Exposure to Phishing and Operational Risks

MidFirst Credit Union - The F15 Online Brand Rating indicates MidFirst is not safeguarding its intellectual property and information security program per GLBA and fiduciary obligations from fraudulent uses that threaten consumer identifying information with IP Asset Frauds or infringing domains names used within email spam, fake web sites and phishing sites. The F15 Rating indicates MidFirst owns less than 10% of confusingly similar domain names for its trademarks. The risk of IP Asset Fraud or Corporate Identity Theft (SARS Box 35u) is thus very high for MidFirst and its online consumers contrary to the federal regulations in GLBA. An "A" Online Brand Rating indicates a firm owns 99.5% or more of the universe of confusingly similar domain names for its trademarks. Details, including IP Governance standards, are available at http://onlinebrandrating.com . Posted by TrademarkBots.com, Inc. based on publicly available information.

The MidFirst Credit Union's Privacy and Security Statement states* below that "We maintain physical, electronic, and procedural safeguards that comply with both state and federal regulations to guard your nonpublic personal information." This is not accurate, as required by GLBA 503, and it is deceptive per Section 5 of the Federal Trade Commission Act’s "Unfair or Deceptive Acts or Practices" given MidFirst's failure to implement a GLBA Information Security Progam that safeguards MidFirst's intellectual property, i.e., trademarks or brands plus trade secrets or customer identifying information, from fraud and federal crimes such as IP Asset Frauds or fake web sites, email spam and phishing sites that are enabled by fraudulent domain names and used to deceive, divert and/or defraud MidFirst's online customers. Example: MidFirst's Online Brand Rating of F15 indicates that MidFirst owns less than 10% of confusingly similar domain names for its brands and trademarks. The risk of IP Asset Frauds or Corporate Identity Theft (SARS Box 35u) is thus very high for MidFirst and its online customers contrary to the federal regulations in GLBA. An "A" Online Brand Rating indicates a firm owns 99.5% or more of the confusingly similar domain names for its brands and trademarks. Supporting details available http://ipauditreport.com.

https://rn.ftc.gov/pls/dod/widtpubl$.startup?Z_ORG_CODE=PU03